When it comes to ensuring the success of your digital marketing efforts, your strategy should include technical search engine optimization (SEO) and content marketing. Technical SEO brings website visitors by helping Google understand your business. However, great content is needed to keep those visitors on the site.
Google is Getting Smarter and Smarter
These days, Google is giving more importance to the performance of a website, how fast their pages load and how secure the site is. The search engine giant favors websites that they can easily understand. As Google is using the mobile version of website pages to index and rank results, technical SEO is vital in any organic strategy.
Your Content is Nothing when Nobody Sees It
While you can spend money and time creating fresh content, you want to ensure somebody will find it. You want to pump out content on a functioning website optimized by using a professional SEO service. On the other hand, there is no point in operating a well-functioning website whose visitors only stay for a second. While you try to make your website visible to search engines, you want high-quality content that will make your visitors stay in the site and check out your products or services.