There are many reasons to use accessibility compliance when building a website. In addition to making your site more accessible to people with disabilities, following accessibility guidelines can also help you improve your site’s search engine ranking and traffic. Here are six ways you can use accessiBe WordPress to boost your traffic using accessibility compliance.
1) Improve Your Search Engine Ranking
Following the guidelines and best practices for accessibility compliance will also help your website rank higher in search engine results. Accessibility is a ranking factor in Google, Bing, and Yahoo search engines. Therefore, by making your website more accessible, you will also increase your site’s rank. Not only that, but by following the best practices for web usability and accessibility, you will be creating a site that appeals to all users. As a result, both disabled and non-disabled users will have a better time engaging with your content and finding what they are looking for.
2) Reduce Support Issues and Improve User Experience
When users have a positive user experience, they are less likely to report support issues. By making your website accessible to disabled users using accessiBe WordPress, you can reduce the number of support issues from people with disabilities attempting to use your site. In addition, when disabled users can engage with your site, you can improve the overall user experience of all your visitors.
3) Make Your Site More User Friendly
When disabled or non-disabled users have a positive user experience, they are more likely to use your site again. By following the guidelines for accessibility compliance, you can make it easier for both disabled and non-disabled users to navigate your site. By doing this, you can make it easier for visitors to find what they are looking for on your site, which will increase the likelihood of these users coming back again in the future.
4) Avoid Lawsuits Under Section 508 or ADA
One risk of not following accessibility guidelines is that websites face lawsuits under Section 508 or ADA. If you run a business, you might have legal obligations to make your website accessible according to federal law. Therefore, by following the guidelines for accessibility compliance to avoid lawsuits under Section 508 or ADA, you are also building a more user-friendly site.
5) Increase Customer Confidence in Your Site
When disabled users can easily access your website and find what they are looking for, they feel more confident about using your site. In addition to making websites that are easy to use overall, accessibility guidelines also include usability best practices that will help increase customer confidence when using your site.
6) Increase Traffic By Serving a Wider Audience
A website that is accessible to people with disabilities serves a wider audience. According to the World Health Organization, over 1 billion people in the world have some type of disability, which includes impaired vision or hearing, intellectual or developmental disability, physical disability, mental health condition, or any other disability. As a result, when you build your site with accessibility in mind by following the guidelines for web compliance to remove barriers that keep disabled users from accessing your website, you will be able to pull in more traffic and bring in new customers.