Ryan Kavanaugh and Bobby Sarnevesht, co-founders of Triller, a music-based video-sharing social network, launched Triller Fight Club, a combat sports league. Snoop Dogg is a co-founder of Triller Fight Club, which combines two of the 17-to-27 demographic’s favorite pastimes: music and combat sports, which Kavanaugh and Sarnevesht refer to as the “culture-graphic.”
Viewers at this weekend’s TrillerVerz III event at Brooklyn’s Barclays Center will get a glimpse not just of Triller Fight Club’s future, but also of co-owner Ryan Kavanaugh’s vision for the future of entertainment oriented at younger people.
After being put together and distributed on pay-per-view on cable television, Triller Fight Club’s initial bout, between Mike Tyson and Roy Jones Jr. in November 2020, garnered 1 million views. In addition to the two boxing legends, it included a bout between former NBA slam dunk champion Nate Robinson and YouTuber-turned-fighter Jake Paul. Interspersed between fights were musical performances by award-winning artists.
Bringing In A Larger Crowd
The rap battle is another element of the TrillerVerz multi-day activities. TrillerVerz III will take place over two days and will feature a fight card including up-and-coming New York-area boxers, a musical performance by DJ Super Cat & Friends, and a grand finale rap battle between hip-hop legends Big Daddy Kane and KRS-ONE.
Triller has data suggesting that 17- to 27-year-olds are interested in boxing and talk about it online, but they aren’t watching it since the sport hasn’t evolved – or changed the way it appears – in decades, according to Ryan Kavanaugh. “Boxing is seeking to sell these kids their father’s Oldsmobile,” he stated. They are adamant about not getting behind the wheel of their father’s Oldsmobile.”
This weekend’s TrillerVerz event will mark a change away from the early bouts between big-name but older fighters, which provided Triller Fight Club with unparalleled launch publicity, and toward highly competitive, title-worthy clashes. These are the sorts of fights that Triller Fight Club events will continue to feature in the future. Triller recognizes what the public desires – competitive bouts between fascinating fighters, accompanied by top-notch musical performances and jaw-dropping spectacle – and believes there is a better path forward. The combatants in this weekend’s program, according to Triller, will be among tomorrow’s competitors.
Reviving An Old Sport
Ryan Kavanaugh and Triller Fight Club are attempting to breathe new life into the boxing industry by leveraging his experience as a well-known film producer recognized for his ability to develop visually beautiful products.
We’re aiming to create a new platform, according to Ryan Kavanaugh. “We’re working on a new program that will bring the joy of boxing to the sport.” Boxing is, first and foremost, entertainment in my opinion. We want to merge boxing and musical acts to create a new platform as well as a new audience. The sport of boxing is in dire need of an adrenaline boost. “I’ve established that as a goal for myself.”